Latest articles.
How Data Clean Rooms Add Value to Sponsorships
Data clean rooms are secure spaces where brands' customer data and rights holders' fan data meet - allowing you to measure ROI, improve audience targeting, and refine sponsorship strategies without exposing sensitive information.
Oliver Wolfs & Coach Vic
How to Create a Sponsorship Partner Report That Wins Renewals (Free Template)
Creating a strong sponsorship partner report is key to renewing deals. Sponsors need clear proof of value, ROI, and future opportunities - and the right report structure delivers all three while avoiding the common mistakes that cost clubs their best partners.
Oliver Wolfs & Coach Vic
Sponsorship Renewal Strategy: How Sports Clubs Keep Their Best Partners
Sports clubs often lose sponsors due to poor management, not poor partnerships. A structured renewal approach - built on measurable ROI, consistent communication, and purpose-built tools - can boost retention by up to 67% and reduce the cost of acquiring new sponsors.
Oliver Wolfs & Coach Vic
How to Track Sponsorship Deliverables in Real Time
Tracking sponsorship deliverables in real time is the key to avoiding missed commitments, improving sponsor relationships, and increasing revenue. Many teams still rely on outdated spreadsheets - real-time tracking replaces this chaos with proactive alerts, centralized dashboards, and automated workflows.
Oliver Wolfs & Coach Vic
7 Key Metrics to Measure Sponsorship ROI
Tracking sponsorship ROI in sports is essential for understanding the value of your investment.
Oliver Wolfs & Coach Vic
Ultimate Guide to Sponsorship ROI Analytics
Explore effective strategies for measuring sponsorship ROI through advanced analytics, goal alignment, and data-driven decision-making.
Oliver Wolfs & Coach Vic
How to Track Sponsor Deliverables Without a Spreadsheet
Most sports clubs track sponsor deliverables in spreadsheets - which means things get missed, partners go unserved, and renewals fail silently. This guide explains what a deliverable is, why manual tracking breaks, and what a proper system looks like.
Oliver Wolfs & Coach Vic
The Sponsorship Funnel: How to Convert Fans Into Customers
What journey are you taking fans on, and where does that journey end? Because a sponsorship that generates awareness without ever creating a customer is a missed opportunity - no matter how good the logo placement looks.
Oliver Wolfs & Coach Vic